As an eLearning developer, I believe learning should be fun and engaging with activity-rich materials that people enjoy using.

I take complex ideas and make them accessible by bringing the learner's experience to life by applying the diverse production skills I acquired with my Masters Certificate in Production from the Berklee College of Music.

I am continually improving my skills, and I am currently enrolled in the eLearning Developer Program at Seneca College, and recently completed the Yukon Learning Storyline 360 Expert Trainer Series.

I enjoy helping organizations improve their performance by reaching goals that matter, and I presently manage and create instructional courses and software tutorials for Informetica's Learning Management System.







LMS Management

MS Office

Audio Production

Video Tutorials





Sencia Canada Ltd.

Instructional Designer & Business Analyst

As an Instructional Designer with Sencia Canada's LMS flagship product Informetica, I create digital learning content and tutoril to support Informetica's LMS platform and design revenue-generating online courses for Informetica clients.


Right Track Communication

Founder & CEO

Certified Content Marketing Specialist and Digital Marketing Strategist who specialized in creating profit-maximizing campaigns and assets for service-based businesses.


Creative Crew

SEO Copywriter

Created optimized website content and technical documents for B2B and B2C companies. 


Dougal Media

Jingle Production Specialist

Hired to meet with clients to discuss jingle package options and create and produce 30-second radio spots. 


Confederation College


Course Designer & Facilitator

Created and delivered songwriting program.

Received CMT/NSAI songwriting award. 


FOX Interactive Media

Staffwriter and Producer

Hired to write weekly video scripts and produce music and voice-overs for interactive media site.


Are you looking for an effective communicator and a creative individual who will respect and value your team's different perspectives? 


Feel free to reach out:

Tel: 1-807-472-4178

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© 2020 by Shelley Jacobson

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Informetica LMS Video Tutorials Created all assets, voice over, and video production for tutorial series located at:

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